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Branding the City of Miami with a Lifestyle Portal.

Cities are often renowned for their successful businesses and products. The links between a city and private sector companies can become mutually beneficial to help public agencies attract visitors, businesses, investment, tourism, as well as create demand, interest and pride for its people.

The geo-branding concept identifies and concentrates on authentic attributes and qualities of multiple “places” within the geographic boundary of a place. It easily adapts to/and accommodates the multiple places, tourism and cultural experiences of downtowns, cities, counties, states, countries, or regions.

The Geo-Branding concept can also sustain local authenticity, and identity from a local to global economic perspective; through a lifestyle destination marketing portal.

As Downtown Miami is in the midst of unprecedented redevelopment, the Miami DDA is leading and managing the positive community change in redefining Downtown Miami. An important component of Miami DDA’s strategy is a marketing communications approach that will link urban lifestyle, culture and community activities in coordination with the technical information and market research data related to Downtown Miami.

In conjunction, Downtown Miami.com a private organization run by Village Marketing Bureau has supported the destination marketing services to benefit the community, business owners as well as visitors and travelers to the Downtown Miami area, with the following highlights:

• Established brand recognition as Official Portal of Miami by Miami Herald, Local NBC Affiliate, Greater Miami Visitors Bureau
• Averages 3 Million hits per month
• Has strong partner relationships with local city agencies, officials and entrepreneurs
• Offers free services to 250+ local retail businesses in Downtown Miami
• Manages “Downtown Miami’s Best” event with over 2000 in attendance every year
• Online database of 25,000+

The Village Marketing Bureau tapped BrandEvolve to enhance its overall business and visual strategy to better communicate the urban feel and lifestyle of Downtown Miami. Stay tuned for the launch.

• Use visual attractive themes that connect consumer to place
• Utilize technology to record, gather better data
• Promote authentic business and lifestyle trends

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